Have you heard of the band 1023MB? They haven't got a gig yet.

Behind the Groan

One Megabyte Short of a Gig

A gig is a live performance for a band and an informal abbreviation for a gigabyte in computing. The band's name, 1023MB, places it just below the familiar 1024-megabyte convention, so it has not reached a gig in either sense. Ask the opening question as though recommending an obscure new act. Pause after the unusual band name so the number can register, then let “gig” sound like ordinary music talk. The storage meaning catches up once listeners connect the two units.